Client

Radio Lolipop

→  Brand Identity 
→  Guidelines
→  Podcast Launch
→  Social Media Launch
→  Marketing collateral
→  Freelance

The situation

Radio Lollipop is an international children’s charity that operates a network of global hospital radio stations. Their brand had grown organically without any direction and consequently appeared inconsistent and lacking order or direction. They had decided to launch on social media but wanted a unified approach and message before doing so.

The result

After conducting an audit of their entire communications, I developed a cleaner, simpler visual language that leveraged the brands unique playful logo roundel, flower and splat to create a dynamic fun and flexible design system.